Average daily rate (ADR) is the average revenue a property earns per paid occupied room over a chosen time period, calculated with one clean formula: ADR = Total Rooms Revenue ÷ Total Rooms Sold. A quick example: $12,000 in room revenue divided by 120 rooms sold gives...
An exclusive listing agreement is a contract between a property owner and a real estate broker that gives the broker the sole right to market and sell the property for a defined period. The bottom line for sellers: exclusivity usually means a more motivated agent and...
The highest-impact Sedona rental marketing channel examples, ranked for investors: Airbnb and Vrbo first (they capture the bulk of demand), then a direct booking site for margin, then Instagram and Meta Ads for visual storytelling, then Google Ads for high-intent...
A comparative market analysis (CMA) is a data-driven estimate of a property’s current market value, prepared by a real estate agent using recently sold homes, active listings, and pending contracts as benchmarks. Think of it as the agent’s educated answer to the...
What the 2026 Sedona STR data actually tells you Sedona’s short-term rental market is a bit like the red rocks themselves: stunning on the surface, but the real story is in the layers underneath. The headline occupancy number sits around a modest range, while the...
